M&G / 01
Norway
Product & Business Development
Where most concepts start: domains, positioning and the first commercial test.
Nordic Product Studio
Money & Games —
Nordic Product Studio
Money & Games is a Nordic product studio that turns domains, ideas and AI into products, companies and cash flow.
Portfolio · Live
ACTIVE- Products launched annually
- 20+
- Domains in portfolio
- 200+
- Continuously evolving
- One product engine
M&G / 2026
M&G / 001 — Introduction
A serious company with a deliberately honest name.
We build, launch and test digital products at a speed that was not possible a few years ago.
Some become cash-flow businesses. Some are sold. Some grow into standalone companies. Others are shut down and returned to the idea archive.
We do not need every idea to succeed. We need a system that discovers the right ones faster.
“The portfolio does the work that no single bet ever could.”
M&G / 002 — Operating Model
Build. Launch. Measure. Decide.
Four movements repeated across every product. No prediction, only iteration.
- 01
Build
Turn domains, problems and opportunities into usable products.
- 02
Launch
Put products in front of real users quickly instead of developing in isolation.
- 03
Measure
Use traffic, usage, customer feedback and revenue to determine real potential.
- 04
Decide
Scale, sell, separate, improve or shut down.
M&G / 003 — Portfolio
A portfolio designed to produce winners.
Money & Games operates a growing portfolio across media, SaaS, affiliate, e-commerce, sports, entertainment and specialist B2B platforms.
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M&G / 001
LIVE
SaaS
QRco.no
A dynamic QR code platform that lets businesses update the destination URL without replacing printed materials.
Launched · 2025
M&G / 002
LIVE
iGaming
Casii.no
An affiliate link management and tracking system for casino streamers, with geographic routing and editable destinations.
Launched · 2024
M&G / 003
VALIDATING
E-commerce
ProfileToList.com
A one-click subscription tool that helps e-commerce brands convert more marketing profiles into email subscribers.
Launched · 2026
M&G / 004
BUILDING
SaaS
MeerkatPost.com
A multi-channel social media scheduler designed for future AI-agent and MCP-based publishing workflows.
Launched · 2026
M&G / 005
VALIDATING
Idea · domain secured
Legends Weekend Quiz
A social quiz and prediction platform built to generate engagement and leads around sports events.
Launched · 2026
M&G / 006
BUILDING
Sports
DartGamer
A social darts platform for scoring, training, tournaments and connected sports-bar experiences.
Launched · 2026
M&G / 004 — Operating Principles
Four rules. Repeated relentlessly.
Speed
We move fast and build continuously.
Focus
We concentrate resources on the products showing real potential.
Results
Money is the metric. Real customer behaviour provides the answer.
Scale
We build a portfolio that creates value over time.
M&G / 005 — Numbers & Momentum
The engine, measured.
0
Domains in the portfolio
0
Products launched annually
0
From focused idea to first usable product
Multiple
Industries and revenue models
M&G / 006 — Offices
One studio, four places on the map.
Money & Games operates across Norway, Finland, Romania and the United Kingdom — close to the markets we build for, and to the people who build with us.
M&G / 02
Finland
Media & Growth
Audience building, affiliate and media operations across the Nordic market.
M&G / 03
Romania
Engineering
Development capacity for building, shipping and maintaining the portfolio.
M&G / 04
United Kingdom
Partnerships & Commercial
Commercial relationships, partnerships and international expansion.
Partnerships and Investment
Help us run the product engine at full speed.
We work with investors, operators, industry experts and strategic partners who can help promising products move faster. New product, acquisition, commercial partnership or portfolio-level investment — we’re open to conversations that create long-term value.
Final Call
Have a domain, idea or opportunity worth testing?
Let’s find out whether it deserves to survive.